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Aug 25, 2026

A Label Boss Rebuilt His Entire Company Around One Voice He Could Not Control

By 1960, Etta James was twenty two and had already had a life.

She had been discovered at fourteen in San Francisco, had a risqué hit as a teenager that got banned from plenty of radio stations, toured hard, and burned through most of the money. She sang blues and R and B with a voice that could go from a purr to a roar inside a bar.

She had signed to Chess Records in Chicago, the label built on Muddy Waters and Howlin' Wolf, and she assumed she would be making the same kind of records they did.

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