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Jul 29, 2026

Marvin Gaye Recorded “What’s Going On” Against Motown’s Wishes — Then It Changed Music Forever

A song Motown didn't want

In 1971, Marvin Gaye was at the height of his Motown career, but he was also going through a deeply personal period.

His brother Frankie had returned from serving in the Vietnam War, and Marvin was increasingly troubled by the stories of war, violence and social unrest surrounding him.

That feeling became the foundation for “What’s Going On.”

Marvin wanted to say something different

The song was written by Renaldo “Obie” Benson, Al Cleveland and Gaye.

But Marvin transformed it into something deeply personal.

Instead of the romantic songs he was known for, Gaye wanted to address poverty, war, racial tension and the growing divisions in America.

Motown executives were reportedly reluctant to release it because they considered the subject matter too political.

Berry Gordy initially disliked the song and reportedly called it the worst thing he had ever heard.

Marvin refused to back down.

Then the record became a hit

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